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The Coronavirus - or COVID19 as it's now officially called - is a crisis. Not quite a global crisis, at least not yet. But a serious crisis in China for sure. And as with all crise...

Serendipity is a great part of life. The unexpected happenstance that just, well, happens. But in a world where so much of our lives are dictated by The Algorithm, can we really st...

Have you ever been asked to provide your feedback or advice or opinion and then, as soon as you give it, the person you give it to is instantly dismissive and even defensive? I hav...

I've just stumbled upon what I reckon might just be a brilliant pricing strategy, all thanks to Netflix. Netflix have just increase their subscription prices in Malaysia, where I l...

"This is a matter of trust – spa and wellness operators must be scrupulous when making claims about the benefits of all treatments and wellness experiences." - Liz Terry, CEO Leisu...

Striving for Excellence or Perfection or Best is great...but it obviously comes at a price. You will no doubt need to sacrifice a lot to reach those lofty heights of achievement. B...

Some men see things as they are, and ask why. I dream of things that never were, and ask why not. Robert Kennedy said that.  So too did George Bernard Shaw, essentially. But unless...

Engelbert Humperdinck taught me the Power of Context! When I was 9 or 10 years old, our teacher played the Quando Quando Quando song in class and asked us what 'quando' meant. I ha...

Almost 8% of the downloads of this show in recent weeks has occurred on the watchOS. In 2019 Apple shipped 31 million units of the Apple Watch. The entire Swiss watch industry only...

Global Warming is bad. Climate Change is bad. I get it. BUT... Eliminating all Fossil Fuels and Nuclear Fuels immediately just isn't realistic. That's the essence of the message de...

Our perspective of most things can vary considerably depending on whether we are taking a Long Term or a Short Term view. When it comes to Hotel Spas specifically, we have guests w...

Organising a simple Meet Up at your local Starbucks or Cafe is a great way to establish your authority within your industry OR within the circle you want to be a part of. It's anot...

In a follow up to Ep. #803, today we look at another great way to raise your profile... Start a Blog or even a Vlog. It's just another way that you can control the narrative. Invit...

If you want to control the narrative...Host the Party. It's a concept first introduced to me by Gary Vaynerchuck and it makes perfect sense. Be the person who controls the space wh...

It's time to review your systems and processes.  They may well work great for you, your people and your organisation...but what about your guests / customers? Way to often we miss ...

Freedom is something many of us take for granted and most would assume it's just something that all law-abiding human beings should be entitled to. Privacy is kinda the same. But t...

To celebrate Ep. #800 of the Trent365 Show...a little perspective. Sometimes the grass actually IS greener on the other side. BUT...beware... It could just be Fake Grass! In a worl...

Speaking at an industry event can be a great opportunity to raise your profile and also to gain valuable exposure for your brand. But should you be willing to do it for free? That'...

Do you know how to use those Colour Wheels properly to help you with choosing your colour schemes? I didn't. But now I do. Thanks to the folks over at The Futur. Here's a link to t...

The Super Bowl is one of the most watched events in the world. 100+ million people see it every year. So how much do you think Jennifer Lopez & Shakira got paid to play at the ...

Bloomberg is arguably the most well known brand in business media. A few years ago they launched a social-first, Twitter-first new brand which they called Tic Toc. Everything was g...

Many of us these days are very good at blaming everyone and everything else for the problem. It much easier to do that that to own up and accept that maybe it was me who did someth...

Byte is a reincarnation of Vine, that 6 second looping video app that was acquired by Twitter and then slowly died. Why should you care? Well, Vine very quickly developed a strong ...

Your USP (Unique Selling Proposition) does not have to be static. It CAN and probably SHOULD change and adapt, based on what's happening in your market at any given time. A few yea...

Lots of businesses reply on Instagram to give them some 'social cred'. Hospitality related businesses, especially, often have #nameofhotel #nameofattraction #nameofspa type of sign...

Recycling is a hot topic. It has been for a long time.  And so it should be. We need to work hard to minimise the the impact we make on our environment. But whilst lots of big bran...

In a world obsessed about how our business looks Online, it's important not to forget how we look Offline. Many companies today have their own Apps. Many of those Apps work great.....

If you try to be everything to everyone, you'll end up being nothing to no one. I reckon that statement goes a long way to explaining the inefficiency of the Hotel Spa Menu. We exp...

If you're looking to build a long-term, emotional connection with your customers...you're branding. If you just want to close the sale today, right now...you're selling. Neither on...

Branding is not about Products & Services. It's not even about Features & Benefits.  Branding is about emotions. How do people FEEL when they interact with your brand? Just...

Dynamic Pricing is all about adjusting your prices based on the market demand. Usually that means, if the demand is high, the price goes up. If demand is low, the price goes down. ...

The luxury boutiques like Chanel & Dior are masters at Slow Retailing. They don't want you to rush. Take your time. Stay a little longer. Spend a little more. At the other end ...

Personal Branding is something just about everyone should be thinking about these days. Whether you're an Influencer, or trying to sell your online courses or just trying to progre...

According to Seth Godin, advertising is essentially interruption. We're being interrupted from whatever we're doing - be it watch TV, flicking through Facebook or walking down the ...

Retail is Dead. Everyone's saying it. It must be true. But it's NOT. Retail Spaces are simply Overpriced for the value they currently give to the sellers or retailers. Once upon a ...

We don’t search online...we Google it. We don’t book a ride-hailing service...we call an Uber. Just like Kleenex & Xerox before them, these brands have become generic trademark...

Help People Do X At Home. That's a basic template for a potentially infinite number of new startup businesses, according to Paul Graham, Founder of YCombinator. YCombinator is one ...

More customers. More sales. More revenue. More is usually what we strive for. But it's important to remember that at some point, the Law of Diminishing Returns will probably come i...

Can you imagine a world where Hotels did not have Spas? Many can't. But the fact is, just 25 years ago, most Hotels did not have a Spa. But if we are to be able to effectively imag...

One man's inconvenience is another man's value. After-Sales Service is an inconvenience to the Seller...but potentially invaluable to the Buyer. Amazon's return policy is a massive...

Not so long ago we often found ourselves asking 'When's the best time to call?' But that was a different time. A different world. A world without the mobile phone. Today, we're in ...

Author Joseph Pine is credited with coining the phrase The Experience Economy. What's it's all about is the shift, over time, from a Commodities-based Economy, to a Goods-based Eco...

If you're looking for a new customer, a new product innovation, a new market opportunity or even a new job, it's time to STOP LOOKING and START LISTENING! The problem with Actively...

The Aged Care industry is looking to Hospitality and Wellness for fresh ideas and ways of doing things. But I believe it won't be too long before it's the Hotel Industry looking to...

"The only thing you change by moving, is your address." A great quote for the show The River on Netflix. The point they're making is that running away won't necessarily solve your ...

Routines are great thing in business. In many ways, they're critical in achieving operational efficiencies. But they also can inhibit our ability to see what is right in front of u...

Let me pitch you a new cuisine concept... We're going to take a slab of raw fish, stick it on a slab of cold rice. And you're going to eat it! Doesn't sound very appetising, does i...

When it comes to Wellness Trends for 2020, many have said that Veganism is right up there. And whilst I'm often skeptical about whether or not many of these so-called Trends are li...

Brain Heater over at TechCrunch reckon CES 2020 might just go down in history as The Year of Sleep Tech. But he also ponders the irony of why we seek out technology to solve our sl...

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