How can Spa maintain relevant in a world full of wellness? Is it Digital Detox? Is it Mental Wellness? I chat with brand guru Martin Lindstrom to get his thoughts.
#branding #wellness #hotelspa #to...
March 24, 2019
Episodes Date
Gamification can be a powerful tool in building your brand - not just for gamers but for everyone. And unless you have serious skills in that space...collaborate!
#branding #rebranding #brandrefres...
March 23, 2019
Wellness is all the rage. That’s undeniable. Weight Watchers have declared they want to be a ‘digital wellness brand’. Martin and I discuss if that was a smart move or not.
#wellness #brand...
March 22, 2019
What’s the difference between a Brand and a Trust Mark? What is a Brand without Trust? Brand Guru Martin Lindstrom has the answers.
#brands #trust #logo #branding #trustmark
March 21, 2019
One Spa World (OSW) have completed their business combination transaction with Nasdaq listed Haymaker Acquisition Corp. With a final transaction value of just over $850 million, the deal sees OSW effe...
March 20, 2019
Spa is NOT Wellness. And Wellness is NOT Spa.
There. I said it.
Of course, they can co-exist quite nicely.
But they don't have to. Here's why...
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We are thrilled to announce a new sponsor...
March 20, 2019
Analyts are around if Weight Watchers try to leverage too much on Oprah Winfrey’s brand, it may not be sustainable. Brand Guru Martin Lindstrom disagrees. Today in Part II of my chat with Martin, we...
March 19, 2019
In Part I of my chat with brand guru Martin Lindstrom, we take a look at what went wrong with the Weight Watchers rebranding. HINT: Weight Watchers is like a Religion.
#branding #rebranding #brandr...
March 18, 2019
Maybe it’s because we don’t want to put in the effort required this time. Or maybe it’s because we don’t want that same outcome today. Regardless, sometimes we just need a change.
#change #...
March 17, 2019
Hearing is passive, involuntary. Listening is active and intentional, intended to really understand. In our noisy social world, it’s often hard to know which your customers are doing.
#hearing ...
March 16, 2019
