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3Episodes

Daily Thoughts and Insights on the world of spa, wellness, hotels, business and life.

May 23, 2019

Ep. 539 - Trent365! - Are Wellness Tourists Good For Hotels?

Wellness is all the rage right now.

 

Many hotels are trying to target Wellness Tourists because they’re a higher spending guest.

 

But are they?

 

It’s a question of Causation Vs Correlation 

 

#wellness #hotels #wellnesstourism #wellnesstrends

May 22, 2019

Ep. 538 - Trent365! - What Your Spa Guests DON’T Tell You

“It's a nice lie down ruined by aggravations and distractions.”

 

Interesting perspective from someone who’s maybe not the biggest fan of the Hotel Spa experience.

 

The full article from Will Hersey in Esquire UK magazine is here...

 

https://lnkd.in/fp-xKUf

 

#hotelspa #spaexperience #guestexperience

May 22, 2019

Conversation with Hotelintel | Ep. #103

Recently I was asked by the good folks over at Hotelintel to share my thoughts on the hotels, spas and wellness.

They asked me about the Pros and Cons of Self Managing vs Outsourcing, the importance of the location of the Spa, Traditional vs Scientific Treatments and how to integrate Wellness into the entire hotel or resort.

Tune in to this week's episode to hear what I had to say.

 

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

- Kapwing is designed for creative professionals and casual creators
- Their goal is to build a video and image editor that's simple, fast, modern, and super accessible
- It's free to use!
 
I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.
 
Go check 'em out. You won't be disappointed.
May 21, 2019

Ep. 537 - Trent365! - How Important Is Location To Your Spa?

Spas are often, in my opinion, in less than prime locations in hotels.

 

Are Gym & Swim guests necessarily Spa Guests?

 

What if the guests can’t find your Spa?

 

These answers and more in this short video.

 

And here in : Spa Design For Dummies - Location http://bit.ly/2VNNrxH

 

#hotelspa #spadesign #location #hoteldesign

May 20, 2019

Ep. 536 - Trent365! - Is Nestle Abandoning OR Doubling-Down on Wellness?

I believe Nestle is as well positioned as any company to become a Global Wellness Brand.

 

Some think the pending sale of their Skin Health Division suggests they don’t want to go that way.

 

I disagree.

 

#wellness #mergersandacquisitions #skincare #skinhealth #brandstrategy

May 19, 2019

Ep. 535 - Trent365! - How To Generate More Spa Revenue

Many turn to Spa Retail as the answer.

 

I think the answer is actually much more simple...and it’s all about Needs vs Wants.

 

But if you really want to focus on retail, take a look at some ideas in this article - Retail Spa of Tomorrow http://bit.ly/2VNNrxH

 

#hotelspa #sparetail #tomorrowspa #hotelrevenue

May 18, 2019

Ep. 534 - Trent365! - How To Integrate Wellness In Hotels

This seems to be the question on every hotelier’s lips these days.

 

Wimintra J. Raj over at Hotelintel asked me for my thoughts. 

 

Here’s some simple steps any hotel or resort can take...

 

#wellness #hotelspa #hotels #spa #hoteltrends

May 17, 2019

Ep. 533 - Trent365! - Hotel Spa & Wellness Programs : Traditional or Scientific?

Should Hotel Spas focus their Wellness Programs On Traditional Elements or Scientific ones?

 

That’s what I was asked.

 

Here’s what I said...

 

#wellness #hotelspa #wellnessprograms #traditional #scientific

May 16, 2019

Ep. 532 - Trent365! - Should Hotels Outsource The Spa?

This question was recently put to me by Wimintra J. Raj and the folks over at Hotelintel.

 

Here’s what I said...

 

#hotels #hotelspa #spamanagement #spa

May 15, 2019

Ep. 531 - Trent365! - Your Ignorance Is Their Power

Hey! You’re ignorant!

 

Don’t worry though. We all are. About some things.

 

But in today’s information world, there’s no excuse for letting your ignorance put you at a disadvantage.

 

#information #learning #ignorance #power #advantage

May 14, 2019

Ep. 530 - Trent365! - My Headline Struggle

The Elevator Pitch is DEAD! 

 

It’s been replaced by ...

 

The 3 Second Headline!

 

If you don’t know what your 3 Second Headline is...you’d better start thinking about it.

 

#headlines #attention #attentioneconomy #marketingstrategy #branding

May 13, 2019

Ep. 529 - Trent365! - Lessons From The Fall of Venice

“Tech monopolies tend not to fall like Rome. They fall like Venice. They’re still there, and no-one actually invades them, but the trade routes moved, the things that gave them power and wealth stop mattering, and they become just another city, and then a backwater.” @benedictevans on Twitter 

 

Perhaps the same analogy could be drawn with the Spa Industry?

 

#businesscycle #businesslife  #changingworld #innovate

May 12, 2019

Ep. 528 - Trent365! - Is Cultural Fit A Bad Thing?

In the early stages of a company, hiring for Cultural Fit makes perfect sense.

but as a company mature, it can be a really bad idea.

Much better to hire for Cultural Contribution in a mature organisation.

May 11, 2019

Ep. 527 - Trent365! - What’s Uber’s Path to Profitability?

Uber has just gone public and raised $8 billion. But in 2018 it had lasses of $2 billion.

 

Maybe the only way they can become profitable is to kill of the very thing that got them there in the first place?

 

#uber #IPO #businessmodels #gigeconomy #profitability

May 10, 2019

Ep. 526 - Trent365! - Words You Don’t Want To Hear In Recovery

“Wow! Never seen a reaction like that!”

 

So, with apologies to Derek Barton & Gary White, there was no follow up Bowen Therapy treatment today. Need to let the swelling down first.

 

#injuryrecovery #treatment #healing #therapies

May 9, 2019

Ep. 525 - 3 Days After Bowen Therapy

The Storm before the Calm!

 

Worst pain yet! Just couldn’t escape it. Despite reduced swelling. 

 

A couple of pain killers and few hours lying down, and much better.

 

Hoping this is the last big hurdle. 

 

Looking forward to a dramatic improvement tomorrow.

 

PS: Gary White ...🍿 

 

#wellness #bowentherapy #healing #painrelief #treatments

May 8, 2019

Ep. 524 - Trent365! - 48 Hrs After Bowen Therapy

Well, the bus just backed up and got me again!

 

Today, most pain is centred around the ankle, though the ball of the foot is still too  sore to put pressure on.

 

Calf tightness has basically gone. 

 

So, will mark that down as progress and cross my fingers for tomorrow.

 

#wellness #bowentherapy #therapies #healing #painmanagement

May 7, 2019

Ep. 523 - Trent365! - What Happens After Bowen Therapy?

Answer: It feels like you’ve been hit by a bus.

 

But I think that’s a good thing. Or at least, it’s a sign that your body has started to heal your problem.

 

In layman’s terms, at least as I understand it, Bowen Therapy focuses on manipulating the fascia and freeing up your body’s communication pathways.

 

Certainly looks like it did that for me!

 

#therapies #manipulation #massagetherapy #wellness

May 6, 2019

Ep. 522 - Trent365! - Open Plan Offices Are Dumb!

It turns out, employees actually have LESS face to face interactions in an Open Plan Office than a traditional office set up. 

 

That’s according to a Harvard study.

 

As reported by Geoffrey James over at Inc.com

 

https://lnkd.in/frJJPPJ

 

#openplan #officesolutions #workenvironment

May 5, 2019

Ep. 521 - Trent365! - When Is A Beer Not A Beer?

Could Heineken be making a play for the title of ‘The Wellness Beer’?

 

They’ve just launched a 0% Alcohol Beer.

 

But isn’t a Beer, by definition, alcoholic?

 

 #alcohol #wellness #wellnesstrends #wellnessmarketing

May 4, 2019

Ep. 520 - Trent365! - Petulance or Passion?

Ep. 520 - Trent365! - Petulance or Passion?

Show a bit too much attitude or aggression when you’re young and they’ll say you’re Petulant.

 

That same behaviour when you’re a bit older and more mature is somehow a positive exhibition of your Passion.

 

#attitude #passionate #behaviour #passion

May 3, 2019

Ep. 519 - Trent365! - Uncertainty & Relative Performance

 The world 🌍 turns so fast these days. Things are always changing. Always uncertain.

 

In times of uncertainty, relative performance is the ONLY benchmark.

 

Valuable perspective from Aaron Dignan.

 

#budgeting #performance #management #changemanagement

May 2, 2019

Ep. 518 - Trent365! - White Label Digital Wallets

Digital Wallets or eWallets are making major waves in the payments space.

Just talk to the folks over at Visa or MasterCard and ask them if they’re worried about them. 

(Hint: They Are!)

Maybe it’s time to have your own Digital Wallet for your business?

There are companies out there offering white label solutions. 

Go ahead. Google it.

May 1, 2019

Hotel Spas - The Third Place | Ep. #102

Starbucks has famously declared itself to be the Third Place - the place you go between Home and Work.

It's not just a place for a coffee and a pastry. It's a place to hang out.

I believe that the Hotel Spa of Tomorrow could leverage this concept to rediscover its relevance.

The Hotel Spa - The Third Place - the place you go between your Room and the Outside World.

In this week's episode, I'll explain why.

 

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

- Kapwing is designed for creative professionals and casual creators
- Their goal is to build a video and image editor that's simple, fast, modern, and super accessible
- It's free to use!
 
I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.
 
Go check 'em out. You won't be disappointed.
May 1, 2019

Ep. 517 - Trent365! - Hiring & Firing

Some will tell you to Hire Slow & Fire Fast.

 

Others will say you should Hire Fast AND Fire Fast.

 

I like that idea. Because no matter how good you are at recruiting, there are no guarantees. 

 

So, just get on with it.

 

As Gary Vaynerchuck says...

 

Hiring is Guessing. Firing is Knowing.

 

#recruitment #hiring #firing #employees #jobinterview #peoplemanagement

April 30, 2019

Ep. 516 - Trent365! - Introductions : Free and Powerful

What’s the actual cost to you of making an introduction? Free!

 

So why not make it?

 

I think we tend to be too precious and protective when it comes to making professional introductions.

 

Remember, there’s a big difference between and introduction and an endorsement. 

 

If you’re endorsing someone, you should absolutely be sure.

 

#networking #connections #contacts #introductions

April 29, 2019

Ep. 515 - Trent365! - Decisions : How not Who

There’s a great book 📚 I’m reading at the moment. It’s all about re-thinking the way we run our companies and organisations.

 

It’s Brave New Work by Aaron Dignan

 

In it, Dignan suggests we focus on WHO makes decisions, but are ‘positively lackadaisical’ about the HOW.

 

#decisionmaking #authorization #companyculture #organizationaleffectiveness

April 28, 2019

Ep. 514 - Trent365! - 5G Will Look Different

A 5G World will free us from many of our current limitations.

 

What will that mean for the form factor of many of our current devices...

 

Like the smartphone?

 

#5G #mobiledevices #mobiletechnology #5gtechnology #5gishere

April 27, 2019

Ep. 513 - Trent365! - Skinmade Personalised Skincare

Skincare that is personalised precisely to you is obviously where the industry ends up.

 

A German startup called Skindeep has a new kiosk system that can analyse and then create your skincare in 7 minutes.

 

So the tech is here. 

 

Which big name brand will be the first to go beyond their moat and roll this out?

 

#skincare #skincareproducts #technologytrends #beautytrends

April 26, 2019

Ep. 512 - Trent365! - Why Grown-Ups Will Win Voice

We usually expect early adopters of new technology to be the young folks.

 

But I reckon with Voice, it might just be us old folks that lead the way.

 

https://lnkd.in/fyzbbWM 

 

#voicefirst #voicetechnology #voiceplatforms #earlyadopters

April 25, 2019

Ep. 511 - Trent365! - Distribution & Diversification

Air BnB is planning to launch a streaming media service. 

 

Why? 

 

Because they have a Distribution Platform that has 500 million people on it.

 

How could YOU leverage YOUR base?

 

#distribution #diversification #platforms

April 24, 2019

Religion, Culture & Spa | Ep. #101

The concept of massage is very much at the core of some cultures. In others, it is frowned upon.

A lack of understanding of the cultural and or religious sensitivities around massage specifically and spas in general can lead to embarrassing situations.

In today's episode, we will explore some of these issues and how you can avoid potential cultural and religious minefields.

           

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

- Kapwing is designed for creative professionals and casual creators
- Their goal is to build a video and image editor that's simple, fast, modern, and super accessible
- It's free to use!
 
I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.
 
Go check 'em out. You won't be disappointed.
April 24, 2019

Ep. 510 - Trent365! - Behaviour : Reward or Change?

Much of our focus on growing our business is, if you really look at, about changing behaviour.

 

If you don’t come to the spa, we want to change your behaviour and get you to the Spa.

 

How would our strategies differ if we focussed on Rewarding behaviour, rather than trying to Change it?

 

 #spa #consumerbehaviour #businessgrowth #businessstrategies

April 23, 2019

Ep. 509 - Trent365! - Do Silence

Meditation 🧘🏽‍♀️ isn’t for everyone. There’s a  number of reasons why that is.

 

But we could all do with a little more silence in our lives.

 

It ain’t quite meditating...but it’s maybe a good place to start for many of us.

 

 #wellness #meditation #meditate #mentalwellness #silence

April 22, 2019

Ep. 508 - Trent365! - The Eyeballs Have It

Our customer’s eyeballs 👁 are often not where they used to be. These days, a lot of time, they’re glued to their smartphones 📲 

 

So maybe location based mobile ads in social networks is money 💰 better spent than on in-house collateral?

 

#advertising #promotion #socialmediamaketing #mobilemarketing

April 21, 2019

Ep. 507 - Trent365! - Claim Your Day

There seems to be an International Day for just about everything these days. Whilst not every business can get United Nations backing to claim an official day...that shouldn’t stop you.

 

#marketing #branding #event  #movement

April 20, 2019

Ep. 506 - Trent365! - TRAVEL TIP: Using Credit Cards Overseas

‘Would you like to pay in Local Currency or your Home Currency?’

 

Ever been asked that question when buying something overseas?

 

Here’s what you should say...

 

#traveling #creditcards #foreignexchange #currencyexchange

April 19, 2019

Ep. 505 - Trent365! - Immediacy is Relative

“It was done immediately, within 24 hrs.” 

 

To some 24 hrs is immediate. To others, it’s way too long to wait. It’s all relative.

 

#customerservice #customercentricity #companyculture #customerfirst

April 18, 2019

Ep. 504 - Trent365! - Organisational Debt

An interesting concept explored by Aaron Dignan

 

Organizational Debt: The interest companies pay when their structure and policies stay fixed and/or accumulate as the world changes.

 

https://theready.com

 

#organisation #change #companyculture #changemangement

April 17, 2019

My Personal Origin Story | Ep. 100

In this week's episode...it's getting personal!

I genuinely believe that the best lessons in life are the ones you experience. But what if you're only starting out and you don't have a lot of life experience to call on?

In that case, a great way to learn is from other people's life lessons.

With that in mind, I want to share my own personal journey. 

Whether you're just getting started, or at a point in your life where you're thinking about your next steps, I share my story in the hope that it might offer some insight into at least how one person got here.

Thanks for listening.

 

 

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

- Kapwing is designed for creative professionals and casual creators
- Their goal is to build a video and image editor that's simple, fast, modern, and super accessible
- It's free to use!
 
I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.
 
Go check 'em out. You won't be disappointed.
April 17, 2019

Ep. 503 - Trent365! - Pandora’s Interactive Voice Ads

Music & Podcast Discovery Platform, Pandora, is hoping to crack the code on voice advertising. This could be a really big deal.

 

#voice #voicefirst #platforms #advertising #voiceads

April 16, 2019

Ep. 502 - Trent365! - Simplicity in a World of Choice

In a world of seemingly unlimited choices, the most powerful strategy of all can be simplicity.

 

It’s as Simple As That!

 

#simplicity #differentiation #marketingstrategy #usp #pointofdifference

April 15, 2019

Ep. 501 - Trent365! - Nike, Tiger & the Long Game

Tiger Woods just won his 5th US Master and his 15th Major. A triumph in overcoming adversity - even if it was self-inflicted. And also a big lesson in branding. 

 

#branding #brandvalue #influencer #longgame

April 14, 2019

Ep. 500 - Trent365! - FREE TICKETS to Spa Education Academy Online Conference

To celebrate the 500th episode of the show, I’m giving away TWO tickets to the event.

 

Just answer either of these questions in the comments below, over on LinkedIn...

 

A. What courses would you like to see. offered by the Spa Education Academy?

 

B. What specific topic would you like me to cover during my presentation at the event?

 

 

For more details on the event - 

 

http://bit.ly/spaconference2019

 

  #spa #conference #wellness

April 13, 2019

Ep. 499 - Trent365! - Spa & Wellness Mergers and Acquisitions

Many of the founders who where there when the Spa Industry started to take shape 20+ years ago, are approaching retirement age. 

 

That might mean some good businesses are ripe for acquisition...and at a good price too.

 

 #spa #listening #mergersandacquisitions #consolidation

April 12, 2019

Ep. 498 - Trent365! - Earthlite Buys TARA Spa Therapy

Last year I predicted 2019 would be a big year for Spa & Wellness Mergers & Acquisitions. That seems to be playing out.

 

But something I didn’t see was consolidation within the industry like this.

 

 #spa #wellness #mergersandacquisitions #spabusiness

April 12, 2019

Ep. 497 - Trent365! - BREAKING NEWS : Wellness Collective Event is Cancelled

The organiser has officially released a statement to say that the event has been cancelled. 

 

They have said that those who have incurred financial losses as a result of the cancellation and is looking for a refund, should email ...

 

cancellations@wellnesscollectiveevents.com

 

Good Luck!

 

 #wellness #events #spaconference  #spa

April 11, 2019

Hotel Spa Retail - Wrap Up | Ep. #99

Hotel Spa Retail.

Love it or hate it.

For many, it's this an unfulfilled opportunity, just waiting to be exploited.

For others, it's an enigma.

 

SPONSOR

We are thrilled to announce a new sponsor for the show...

Kapwing - a modern editor for images, GIFs and videos. 

- Kapwing is designed for creative professionals and casual creators
- Their goal is to build a video and image editor that's simple, fast, modern, and super accessible
- It's free to use!
 
I personally use Kapwing to add live subtitles to my videos on Trent365!   - and I love it.
 
Go check 'em out. You won't be disappointed.
April 10, 2019

Ep. 496 - Trent365! - You Are The Sum

Someone told me last week that I am what I type - ie: what I post on social media.

 

But the reality is we are each the sum of all that we do and all that we say - everywhere.

 

In this world of ours where so much of us is out there on social media. It’s important to remember you are not just that. For better - and worse - you are much more.

 

#socialmedia #influencers #publicrelations #perception #realworld

April 9, 2019

Ep. 495 - Trent365! - Sponsorship Vs Free Trial

Instead of pursuing a pure sponsorship opportunity, what about offering the venue a Free Trial of your product/service? That way you get your exposure PLUS the opportunity of a long term supply contract too.

 

  #conference #eventmarketing #conferencevenue #sponsorship