Wellness is all the rage right now.
Many hotels are trying to target Wellness Tourists because they’re a higher spending guest.
But are they?
It’s a question of Causation Vs Correlation
#wellness #hotels #wellnesstourism #wellnesstrends
“It's a nice lie down ruined by aggravations and distractions.”
Interesting perspective from someone who’s maybe not the biggest fan of the Hotel Spa experience.
The full article from Will Hersey in Esquire UK magazine is here...
https://lnkd.in/fp-xKUf
#hotelspa #spaexperience #guestexperience
Recently I was asked by the good folks over at Hotelintel to share my thoughts on the hotels, spas and wellness.
They asked me about the Pros and Cons of Self Managing vs Outsourcing, the importance of the location of the Spa, Traditional vs Scientific Treatments and how to integrate Wellness into the entire hotel or resort.
Tune in to this week's episode to hear what I had to say.
SPONSOR
We are thrilled to announce a new sponsor for the show...
Kapwing - a modern editor for images, GIFs and videos.
Spas are often, in my opinion, in less than prime locations in hotels.
Are Gym & Swim guests necessarily Spa Guests?
What if the guests can’t find your Spa?
These answers and more in this short video.
And here in : Spa Design For Dummies - Location http://bit.ly/2VNNrxH
#hotelspa #spadesign #location #hoteldesign
I believe Nestle is as well positioned as any company to become a Global Wellness Brand.
Some think the pending sale of their Skin Health Division suggests they don’t want to go that way.
I disagree.
#wellness #mergersandacquisitions #skincare #skinhealth #brandstrategy
Many turn to Spa Retail as the answer.
I think the answer is actually much more simple...and it’s all about Needs vs Wants.
But if you really want to focus on retail, take a look at some ideas in this article - Retail Spa of Tomorrow http://bit.ly/2VNNrxH
#hotelspa #sparetail #tomorrowspa #hotelrevenue
This seems to be the question on every hotelier’s lips these days.
Wimintra J. Raj over at Hotelintel asked me for my thoughts.
Here’s some simple steps any hotel or resort can take...
#wellness #hotelspa #hotels #spa #hoteltrends
Should Hotel Spas focus their Wellness Programs On Traditional Elements or Scientific ones?
That’s what I was asked.
Here’s what I said...
#wellness #hotelspa #wellnessprograms #traditional #scientific
This question was recently put to me by Wimintra J. Raj and the folks over at Hotelintel.
Here’s what I said...
#hotels #hotelspa #spamanagement #spa
Hey! You’re ignorant!
Don’t worry though. We all are. About some things.
But in today’s information world, there’s no excuse for letting your ignorance put you at a disadvantage.
#information #learning #ignorance #power #advantage
The Elevator Pitch is DEAD!
It’s been replaced by ...
The 3 Second Headline!
If you don’t know what your 3 Second Headline is...you’d better start thinking about it.
#headlines #attention #attentioneconomy #marketingstrategy #branding
“Tech monopolies tend not to fall like Rome. They fall like Venice. They’re still there, and no-one actually invades them, but the trade routes moved, the things that gave them power and wealth stop mattering, and they become just another city, and then a backwater.” @benedictevans on Twitter
Perhaps the same analogy could be drawn with the Spa Industry?
#businesscycle #businesslife #changingworld #innovate
In the early stages of a company, hiring for Cultural Fit makes perfect sense.
but as a company mature, it can be a really bad idea.
Much better to hire for Cultural Contribution in a mature organisation.
Uber has just gone public and raised $8 billion. But in 2018 it had lasses of $2 billion.
Maybe the only way they can become profitable is to kill of the very thing that got them there in the first place?
#uber #IPO #businessmodels #gigeconomy #profitability
“Wow! Never seen a reaction like that!”
So, with apologies to Derek Barton & Gary White, there was no follow up Bowen Therapy treatment today. Need to let the swelling down first.
#injuryrecovery #treatment #healing #therapies
The Storm before the Calm!
Worst pain yet! Just couldn’t escape it. Despite reduced swelling.
A couple of pain killers and few hours lying down, and much better.
Hoping this is the last big hurdle.
Looking forward to a dramatic improvement tomorrow.
PS: Gary White ...🍿
#wellness #bowentherapy #healing #painrelief #treatments
Well, the bus just backed up and got me again!
Today, most pain is centred around the ankle, though the ball of the foot is still too sore to put pressure on.
Calf tightness has basically gone.
So, will mark that down as progress and cross my fingers for tomorrow.
#wellness #bowentherapy #therapies #healing #painmanagement
Answer: It feels like you’ve been hit by a bus.
But I think that’s a good thing. Or at least, it’s a sign that your body has started to heal your problem.
In layman’s terms, at least as I understand it, Bowen Therapy focuses on manipulating the fascia and freeing up your body’s communication pathways.
Certainly looks like it did that for me!
#therapies #manipulation #massagetherapy #wellness
It turns out, employees actually have LESS face to face interactions in an Open Plan Office than a traditional office set up.
That’s according to a Harvard study.
As reported by Geoffrey James over at Inc.com
https://lnkd.in/frJJPPJ
#openplan #officesolutions #workenvironment
Could Heineken be making a play for the title of ‘The Wellness Beer’?
They’ve just launched a 0% Alcohol Beer.
But isn’t a Beer, by definition, alcoholic?
#alcohol #wellness #wellnesstrends #wellnessmarketing
Ep. 520 - Trent365! - Petulance or Passion?
Show a bit too much attitude or aggression when you’re young and they’ll say you’re Petulant.
That same behaviour when you’re a bit older and more mature is somehow a positive exhibition of your Passion.
#attitude #passionate #behaviour #passion
The world 🌍 turns so fast these days. Things are always changing. Always uncertain.
In times of uncertainty, relative performance is the ONLY benchmark.
Valuable perspective from Aaron Dignan.
#budgeting #performance #management #changemanagement
Digital Wallets or eWallets are making major waves in the payments space.
Just talk to the folks over at Visa or MasterCard and ask them if they’re worried about them.
(Hint: They Are!)
Maybe it’s time to have your own Digital Wallet for your business?
There are companies out there offering white label solutions.
Go ahead. Google it.
Starbucks has famously declared itself to be the Third Place - the place you go between Home and Work.
It's not just a place for a coffee and a pastry. It's a place to hang out.
I believe that the Hotel Spa of Tomorrow could leverage this concept to rediscover its relevance.
The Hotel Spa - The Third Place - the place you go between your Room and the Outside World.
In this week's episode, I'll explain why.
SPONSOR
We are thrilled to announce a new sponsor for the show...
Kapwing - a modern editor for images, GIFs and videos.
Some will tell you to Hire Slow & Fire Fast.
Others will say you should Hire Fast AND Fire Fast.
I like that idea. Because no matter how good you are at recruiting, there are no guarantees.
So, just get on with it.
As Gary Vaynerchuck says...
Hiring is Guessing. Firing is Knowing.
#recruitment #hiring #firing #employees #jobinterview #peoplemanagement
What’s the actual cost to you of making an introduction? Free!
So why not make it?
I think we tend to be too precious and protective when it comes to making professional introductions.
Remember, there’s a big difference between and introduction and an endorsement.
If you’re endorsing someone, you should absolutely be sure.
#networking #connections #contacts #introductions
There’s a great book 📚 I’m reading at the moment. It’s all about re-thinking the way we run our companies and organisations.
It’s Brave New Work by Aaron Dignan
In it, Dignan suggests we focus on WHO makes decisions, but are ‘positively lackadaisical’ about the HOW.
#decisionmaking #authorization #companyculture #organizationaleffectiveness
A 5G World will free us from many of our current limitations.
What will that mean for the form factor of many of our current devices...
Like the smartphone?
#5G #mobiledevices #mobiletechnology #5gtechnology #5gishere
Skincare that is personalised precisely to you is obviously where the industry ends up.
A German startup called Skindeep has a new kiosk system that can analyse and then create your skincare in 7 minutes.
So the tech is here.
Which big name brand will be the first to go beyond their moat and roll this out?
#skincare #skincareproducts #technologytrends #beautytrends
We usually expect early adopters of new technology to be the young folks.
But I reckon with Voice, it might just be us old folks that lead the way.
https://lnkd.in/fyzbbWM
#voicefirst #voicetechnology #voiceplatforms #earlyadopters
Air BnB is planning to launch a streaming media service.
Why?
Because they have a Distribution Platform that has 500 million people on it.
How could YOU leverage YOUR base?
#distribution #diversification #platforms
The concept of massage is very much at the core of some cultures. In others, it is frowned upon.
A lack of understanding of the cultural and or religious sensitivities around massage specifically and spas in general can lead to embarrassing situations.
In today's episode, we will explore some of these issues and how you can avoid potential cultural and religious minefields.
SPONSOR
We are thrilled to announce a new sponsor for the show...
Kapwing - a modern editor for images, GIFs and videos.
Much of our focus on growing our business is, if you really look at, about changing behaviour.
If you don’t come to the spa, we want to change your behaviour and get you to the Spa.
How would our strategies differ if we focussed on Rewarding behaviour, rather than trying to Change it?
#spa #consumerbehaviour #businessgrowth #businessstrategies
Meditation 🧘🏽♀️ isn’t for everyone. There’s a number of reasons why that is.
But we could all do with a little more silence in our lives.
It ain’t quite meditating...but it’s maybe a good place to start for many of us.
#wellness #meditation #meditate #mentalwellness #silence
Our customer’s eyeballs 👁 are often not where they used to be. These days, a lot of time, they’re glued to their smartphones 📲
So maybe location based mobile ads in social networks is money 💰 better spent than on in-house collateral?
#advertising #promotion #socialmediamaketing #mobilemarketing
There seems to be an International Day for just about everything these days. Whilst not every business can get United Nations backing to claim an official day...that shouldn’t stop you.
#marketing #branding #event #movement
‘Would you like to pay in Local Currency or your Home Currency?’
Ever been asked that question when buying something overseas?
Here’s what you should say...
#traveling #creditcards #foreignexchange #currencyexchange
“It was done immediately, within 24 hrs.”
To some 24 hrs is immediate. To others, it’s way too long to wait. It’s all relative.
#customerservice #customercentricity #companyculture #customerfirst
An interesting concept explored by Aaron Dignan
Organizational Debt: The interest companies pay when their structure and policies stay fixed and/or accumulate as the world changes.
https://theready.com
#organisation #change #companyculture #changemangement
In this week's episode...it's getting personal!
I genuinely believe that the best lessons in life are the ones you experience. But what if you're only starting out and you don't have a lot of life experience to call on?
In that case, a great way to learn is from other people's life lessons.
With that in mind, I want to share my own personal journey.
Whether you're just getting started, or at a point in your life where you're thinking about your next steps, I share my story in the hope that it might offer some insight into at least how one person got here.
Thanks for listening.
SPONSOR
We are thrilled to announce a new sponsor for the show...
Kapwing - a modern editor for images, GIFs and videos.
Music & Podcast Discovery Platform, Pandora, is hoping to crack the code on voice advertising. This could be a really big deal.
#voice #voicefirst #platforms #advertising #voiceads
In a world of seemingly unlimited choices, the most powerful strategy of all can be simplicity.
It’s as Simple As That!
#simplicity #differentiation #marketingstrategy #usp #pointofdifference
Tiger Woods just won his 5th US Master and his 15th Major. A triumph in overcoming adversity - even if it was self-inflicted. And also a big lesson in branding.
#branding #brandvalue #influencer #longgame
To celebrate the 500th episode of the show, I’m giving away TWO tickets to the event.
Just answer either of these questions in the comments below, over on LinkedIn...
A. What courses would you like to see. offered by the Spa Education Academy?
B. What specific topic would you like me to cover during my presentation at the event?
For more details on the event -
http://bit.ly/spaconference2019
#spa #conference #wellness
Many of the founders who where there when the Spa Industry started to take shape 20+ years ago, are approaching retirement age.
That might mean some good businesses are ripe for acquisition...and at a good price too.
#spa #listening #mergersandacquisitions #consolidation
Last year I predicted 2019 would be a big year for Spa & Wellness Mergers & Acquisitions. That seems to be playing out.
But something I didn’t see was consolidation within the industry like this.
#spa #wellness #mergersandacquisitions #spabusiness
The organiser has officially released a statement to say that the event has been cancelled.
They have said that those who have incurred financial losses as a result of the cancellation and is looking for a refund, should email ...
cancellations@wellnesscollectiveevents.com
Good Luck!
#wellness #events #spaconference #spa
Hotel Spa Retail.
Love it or hate it.
For many, it's this an unfulfilled opportunity, just waiting to be exploited.
For others, it's an enigma.
SPONSOR
We are thrilled to announce a new sponsor for the show...
Kapwing - a modern editor for images, GIFs and videos.
Someone told me last week that I am what I type - ie: what I post on social media.
But the reality is we are each the sum of all that we do and all that we say - everywhere.
In this world of ours where so much of us is out there on social media. It’s important to remember you are not just that. For better - and worse - you are much more.
#socialmedia #influencers #publicrelations #perception #realworld
Instead of pursuing a pure sponsorship opportunity, what about offering the venue a Free Trial of your product/service? That way you get your exposure PLUS the opportunity of a long term supply contract too.
#conference #eventmarketing #conferencevenue #sponsorship
